Featured course · Counter Pro Training

Run the parts counter like a business.

The Profitable Parts Counter is a ten-module operating system for the auto parts counter — collect what's owed, cut complaints and comebacks, keep special orders honest, and run a 45-minute Monday meeting from one page. Built by an operator with 15 years behind the counter.

  • 10 modules
  • Written guide + Excel workbook
  • Knowledge checks
  • Completion certificate
Rule #1: 45+ days past due and wants a special order? The special waits until the money is in the building. Rule #2: Sit down every Monday with the one-page meeting — even if you only have 20 minutes.
The academy

Sales training built for the trades

Trade Sell Academy publishes practical, field-tested courses for the people who sell and serve behind a counter, on a route, or across a district. No theory decks — every course ships with the tools to run it on Monday.

Course 01 · Now available

The Profitable Parts Counter

by Counter Pro Training · for auto parts stores, groups and chains

Stop complaints. Land accounts. Collect what’s owed. Keep inventory and orders from wrecking the store. One way to run the counter — in every store.

  • 10 modules
  • Written guide (PDF + Word)
  • Excel workbook
  • Knowledge checks
  • Certificate
  • Self-paced or team-led
Course 02 · Now available

The Profitable Parts Network

by Counter Pro Training · for district and regional leaders at multi-store groups, buying groups and chains

Run course one in every store — then lead them all from one page. A district scorecard, a Monday cadence and a 90-day rollout for the people who manage many counters.

  • Builds on course one
  • Written guide (PDF + Word)
  • District scorecard workbook
  • Train-the-trainer
  • 90-day rollout plan
The problem

Busy is not the same thing as making money.

A counter can write tickets all day and still lose money. Profit leaks out in seven predictable places:

  1. The complaint that comes backTime, credits, and sometimes the shop.
  2. No new commercial accounts — or the wrong onesWon only on price.
  3. The sale that dies after the first orderNobody called. They split the board with the store down the street.
  4. Dirty ARVolume you don’t collect is a loan you didn’t approve.
  5. Dead inventory and fake full shelvesStocking out of rent money while sitting on dust.
  6. Nobody owns the jobOpen specials, stockouts and AR calls have no name.
  7. Fulfillment that creates tomorrow’s complaintThe sale was fine. The handoff failed.
The outcome

One way to run the counter. In every store.

The course replaces “every manager fixes it their own way” with one vocabulary, one written AR rule and one Monday page.

Collect what’s owed

A day 30 / 35 / 45 / 60 collection calendar, a name next to every 45+ account, and disputed lines parked — not wiped.

Fewer complaints & comebacks

Four complaint codes, a 90-second make-whole, a 60-second staging check and second eyes on lookalikes, kits, left/right and cores.

Special orders with discipline

Owner and a real promise date on every special. No more “hope” dates. Nothing ships to an account on hold.

Margin kept at the counter

Ask for the related line, make the customer whole without giving away the order, and know when to walk from cost-plus-nothing.

Inventory that turns

An A-item list and a kill list — every line with an owner and a day.

Stores you can compare

Every store brings the same page every week, so a district leader can read any store the same way.

“A sale is not a collected dollar.”

The system

Three simple rules every store runs the same way

4 codes

Every comeback gets a code

WRONGLATEPRICEINCOMPLETE

One code, a make-whole and a fix — so the store sees which fight it keeps losing.

45 days

The credit rule

At 45 or more days past due, a new special order waits until the money is in the building. Shelf sales can still be cash. Use your own policy number — it’s one cell in the workbook.

45 min

The Monday page

The same page every week: comebacks, AR, specials, quiet accounts, dead stock. Every number gets a name and a date.

What’s inside

Everything a store needs to run it — not just read it

A written course plus a working Excel workbook. Take it on your own one module a night, or run it as ten 30–45 minute team sessions. The course is finished when the store runs one Monday meeting with the workbook.

Written course guide

Ten short modules in PDF and editable Word. Each has a learn box, the lesson, a do-this checklist, the matching workbook tab and a quick recap.

Excel operating workbook

Start Here page plus ten tabs, one tool per tab. Formulas do the counting — aging buckets, 45+ holds, quiet accounts, complaint tallies. Filled example and blank copies.

Knowledge checks

A five-question check for every module, with an answer key. Easy to rebuild in your own LMS quiz tool.

Completion certificate

A ready-to-fill certificate template to recognize everyone who finishes the ten modules.

Talk-track card

Every module’s talk track on one printable page for the register — wrong part, late promise, price fight, day-30 AR and more.

Rollout guide & buyer FAQ

Who takes which modules, how to run a 30–45 minute session, plus license terms for your edition.

Start HereDaily ScoreboardComplaint LogAccount TrackerAR AgingA ItemsKill ListOpen SpecialsFulfillment CheckJob RosterMonday Meeting

No integration needed — the workbook runs in Excel next to whatever POS or catalog you already use. It also opens in Google Sheets and LibreOffice.

The curriculum

Ten modules. Each one tied to a workbook tab.

Each module: a short read, a filled example, a talk track, homework and a five-question knowledge check. About 15–25 minutes each.

  1. 01

    Why the counter is losing money

    Where a busy counter actually bleeds, and the three questions to ask every day.

    WORKBOOK: Start Here + Daily Scoreboard
  2. 02

    Kill the complaint before it becomes a chargeback

    Sort every complaint into one of four types, what to say in the first 90 seconds, and how to find this week’s fight.

    WORKBOOK: Complaint Log
  3. 03

    Find new commercial accounts without leading with price

    Which shops to go after, what to say in the first conversation, and how to handle the first order and credit.

    WORKBOOK: Account Tracker
  4. 04

    Make the sale without giving the store away

    What a complete counter sale looks like, the words to stop using, and the rules for special orders.

    WORKBOOK: Open Specials + Account Tracker
  5. 05

    Keep the account current

    What “current” really means, how to split the book, and the call schedule that keeps good accounts from going quiet.

    WORKBOOK: Account Tracker
  6. 06

    Collect AR without destroying the relationship

    The collections calendar, the 45-day credit rule for special orders, what to say at day 45 and day 60, and how to handle disputes.

    WORKBOOK: AR Aging + Open Specials
  7. 07

    Inventory that turns

    Sort inventory four ways, build your first A-item list and kill list, and turn dead stock back into cash.

    WORKBOOK: A Items + Kill List
  8. 08

    Run the people

    Put real names on every job, run a 10-minute daily scoreboard, and back your people so they make decisions.

    WORKBOOK: Job Roster + Daily Scoreboard
  9. 09

    Fulfillment that doesn’t create the next complaint

    The path every order takes from quote to door, the non-negotiables, and the 60-second staging check.

    WORKBOOK: Fulfillment Check + Open Specials
  10. 10

    The Monday operating rhythm

    Run a 45-minute Monday meeting from one page, in the same order every week, so decisions get a name and a date.

    WORKBOOK: Monday Meeting
Who it’s for

From one counter to hundreds of stores

Brand-neutral and built to run alongside any banner, catalog or POS. Your own credit limits, terms and return rules plug right in.

Independent stores

Give one manager — or the whole crew — a system for AR, specials and complaints that doesn’t depend on who’s on shift.

Buying groups

Hand member stores a shared playbook and the same weekly numbers, without touching anyone’s systems.

Regional operators

One vocabulary, one written AR rule and one Monday page across every location you run.

National chains

Load it to your LMS or intranet, certify internal trainers, and adapt the workbook to your policies.

WhoWhat they takeWhat “done” looks like
New counter hiresModules 1, 2, 4 and 9 plus the talk-track card, in the first two weeksCodes every complaint. Writes promise dates they can stand on.
Counter leads & driversModules 1, 2, 4, 5, 8 and 9Owns a line on the Job Roster. Logs quiet accounts the same day.
Store managersAll ten modules, in order, with homeworkHas run four Mondays in a row with the page.
District / area leadersModules 1, 6, 7 and 10Reads every store’s Monday page the same way.
Internal trainersAll ten modules and knowledge checks, plus delivery practice (Enterprise)Runs one module per 30–45 minute session.
Pricing

Three editions for every size of business

Same course, same workbook. Pick the license that matches how many people and stores you’re training.

Individual

One named person
$117
One-time
  • Full course: guide, workbook, knowledge checks, talk-track card
  • Completion certificate
  • Use in your own work at your store
  • Not for group training or sharing
Order Individual
Most popular

Company / Store Pack

One company — up to 5 locations or 25 users
$954
One-time
  • Every employee at the locations on the order
  • Run team sessions; print for the counter
  • A workbook copy per covered store
  • Set the credit-hold days to your own policy
Order the Store Pack

Enterprise

Company-wide: owned stores, hubs, DCs and support teams on the order
from $12,000/yr
Annual license, quoted by store count
  • Load to your internal LMS or intranet
  • Train-the-trainer rights for internal trainers
  • Adapt the workbook and print to internal policy
  • Optional 90-day pilot, credited toward the license
Get an Enterprise quote

Independently owned, member or franchised stores are covered only when named on the order. Not for resale or group sharing without a Store Pack or Enterprise license.

Course 02 · For multi-store leaders

The Profitable Parts Network

Course one fixes one counter. Course two is for the district and regional leaders who have to make it stick across every store in a group, buying group or chain. Each store keeps running course one; you get the tools to compare, coach and roll it out.

  1. 1

    District scorecard

    Every store on one page, compared on the same numbers: collections aging, 45-day rule compliance, special orders and complaints.

  2. 2

    Monday cadence

    A weekly rhythm: stores run their Monday meeting, the district reads the scorecard, and the leader follows up on the stores that slipped.

  3. 3

    Train-the-trainer

    A guide for store managers and internal trainers to deliver course one to their own teams the same way in every store.

  4. 4

    90-day rollout

    A step-by-step plan to take the system from a few stores to the whole network in 90 days.

Course 02 pricing

Priced for groups and chains

Licensed by store count. Course one is sold separately or in the bundle.

Group edition

Up to 25 stores
$2,500
Flat fee plus $150 per store
  • Network course guide and district scorecard workbook
  • Monday cadence and 90-day rollout plan
  • Train-the-trainer guide for store managers
Order Group edition
Best value

Both-courses bundle

Course one + course two together
20% off
Off buying both courses separately
  • The Profitable Parts Counter for every store
  • The Profitable Parts Network for district leaders
  • One system from the counter to the district
Get a bundle quote

Enterprise

Company-wide
from $15,000/yr
Annual license, quoted by store count
  • Every district and region on the order
  • Load to your internal LMS or intranet
  • Train-the-trainer rights for internal trainers
Get an Enterprise quote
Enterprise pilot

Prove it in 10 stores. Then scale.

$3,000up to 10 stores · 90 days
100% of the pilot fee is credited toward your Enterprise license.

At the end of 90 days, read the pilot stores’ Monday pages side by side. Same numbers, every store, every week:

Comebacks by codeMake-whole dollarsAR 45+ days past dueSpecials open & blockedQuiet accountsKill-list dollars

Start a pilot

  1. 1

    Scope

    Pick up to 10 pilot stores and name an owner in training and in operations.

  2. 2

    Run

    Managers take the ten modules; stores start the workbook and the Monday page.

  3. 3

    Review

    Compare the pilot stores’ Monday pages side by side at day 90.

  4. 4

    Decide

    Go company-wide on Enterprise — the $3,000 pilot fee is credited toward the license.

FAQ

Questions buyers ask

What do we get?

A written course guide (PDF and editable Word), the Excel operating workbook (a filled example copy and a blank copy), a printable talk-track card, a five-question knowledge check for each module with an answer key, a completion certificate template, and the license terms for your edition.

What format is the course?

A written guide plus a working Excel workbook. Each of the ten modules is a short read with a filled example, a talk track and homework, tied to one workbook tab. Take it on your own, one module a night, or have a manager or trainer run it as ten 30–45 minute team sessions.

How long does it take?

Ten modules. On your own, one module a night works. As a team, one session a week is a common pace. The course is finished when the store runs one Monday meeting with the workbook.

Our credit, returns or stocking policy is different. Does that matter?

No. The course teaches a method, not your policy. Use your company’s numbers and keep the discipline: a written rule that doesn’t bend for whoever yells loudest. Set the workbook’s credit-hold days to match your own policy on the Start Here tab.

Does it connect to our POS, catalog or ERP?

No integration is needed. The workbook runs in Microsoft Excel next to whatever system you use — numbers are typed in or pasted from a report. It also opens in Google Sheets and LibreOffice.

Can we put it in our LMS? Is it SCORM?

Enterprise licensees may upload the guide, workbook and knowledge checks to an internal LMS or intranet behind employee login, and rebuild the knowledge checks in their own LMS quiz tool. Materials are delivered as PDF, Word and Excel files; they aren’t currently packaged as SCORM. If you need SCORM or xAPI, raise it when you request a quote.

Is it tied to a particular chain or banner?

No. It’s brand-neutral and not affiliated with any parts chain, distributor, banner or program group. All example shops, people, part numbers and dollar amounts are invented for teaching.

What does train-the-trainer allow?

Under an Enterprise license, your internal trainers may deliver the course live and certify other internal trainers to deliver it. It doesn’t allow training people outside the licensed company.

How do we know it’s working?

The Monday Meeting tab pulls the same numbers every week from the other tabs: comebacks by type, make-whole dollars, AR 45+ days past due, open and blocked specials, quiet accounts and kill-list dollars. Track them per store over time. Results depend on how the system is run; no specific result is guaranteed.

Can we try it in a few stores first?

Yes. The optional Enterprise pilot is $3,000 for up to 10 stores for 90 days, and the pilot fee is credited toward an Enterprise license if you go company-wide.

Contact

Order, preview or get a quote

Email us directly or use the form — it opens a pre-filled email in your mail app. We reply by email.

  • Order an Individual or Store Pack license
  • Preview a module or see the workbook
  • Get an Enterprise quote or start a pilot
  • Multi-store course: Group, Enterprise or bundle

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